Independent, data-driven pet food analysis. We score every product in our catalog of 6,870 dog and cat foods on three measurable axes: protein (50% — a blend of named-protein quality and absolute meat density up front), top-5 deck cleanliness — what's in the first five ingredient slots where ~90% of the bag's mass lives — (30%), and controversial-additive severity (20%). The composite score is then adjusted by AAFCO compliance, active FDA recalls, and WSAVA brand alignment, with the literal score of 100 reserved for products that pass every criterion with no flagged ingredients. The math is on our methodology page; you can reproduce any score from the underlying ingredient list and guaranteed analysis.
5,954 dog products and 916 cat products from PetSmart, Hill's Pet Nutrition, Royal Canin, Open Farm, Wellness Pet Food, Open Pet Food Facts, and Dog Food Advisor. Refreshed weekly. EU-only and undisclosed-ingredient products are excluded — every product on the site is buyable on Amazon US.
The dominant US pet food review site, Dog Food Advisor, was publicly criticized for undisclosed paid placements. KibbleWatcher does not accept payment for placement or rankings. The site is funded by Amazon Associates affiliate links on outbound buy buttons — clicking them earns us a small commission at no extra cost to you, and the link is the same whether tagged or not. The tag has zero effect on the score. Full disclosure on our about page.